November 15, 2022 — BETHESDA, MD – American Beverage Licensees (ABL) announced its support today for the re-launch of the “We Don’t Serve Teens” campaign, underscoring beverage alcohol retailers’ commitment to preventing underage access to alcohol and alerting adults to the dangers of illegally providing alcohol to minors.
America’s Beer, Wine & Spirits Retailers have supported the We Don’t Serve Teens program since its inception in 2006 as part of a longstanding effort by ABL to address underage access to alcohol. ABL is proud to once again to stand with alcohol regulators, industry partners and community organizations to amplify the We Don’t Serve Teens campaign’s important message.
“As shoppers and patrons get ‘in the spirit’ in the coming weeks, many of them will choose to include beer, wine and spirits as part of their celebrations,” said ABL Executive Director John Bodnovich. “During this busy time – though truly all year around – beverage licensees recognize and embrace the role they play when it comes to preventing underage access to alcohol through vigilance, training and responsible sales and service.”
ABL state affiliate associations are also joining the We Don’t Serve Teens campaign this fall. These organizations and their member businesses will be promoting the program and its clear message in their local communities and to their customers, be they at the local bar or package liquor store. This grassroots connection is a hallmark of independent retailers who are locally licensed and the last to handle beer, wine and spirits before they reach consumers. With close proximity to customers and their authenticity as locally owned small businesses, independent beverage licensees are an essential link in the three-tier responsibility chain and terrific ambassadors to deliver the We Don’t Serve Teens message.
“The We Don’t Serve Teens campaign is an important piece of the bigger puzzle when it comes preventing underage access to alcohol,” said Bodnovich. “We Don’t Serve Teens raises the issue with adults and parents, which is critical in making sure underage drinking continues to decline. Truly the message is We Don’t Serve Teens…and neither should you.”
For more information about the We Don’t Serve Teens campaign, including customizable materials that can be downloaded for display and use, please visit www.wedontserveteens.org.