Leading Industry Brands & Organizations Supporting 2018 ABL Annual Meeting

February 1, 2018 – Bethesda, MD – American Beverage Licensees (ABL) is pleased to announce its slate of event and hospitality sponsors for the 2018 ABL Annual Meeting, to be held March 11-13 at Harrah’s New Orleans Hotel & Casino in New Orleans, Louisiana.  In addition to a robust education program, the annual meeting will feature hospitality events sponsored by leading beverage products and industry organizations, giving attendees opportunities to learn more about emerging brands.

ABL thanks the following companies and organizations for their sponsorship of events taking place during the 2018 ABL Annual Meeting:

B4 – What to Drink B4 You Drink

B4 was specifically designed to prevent post-drinking symptoms before they happen. By drinking a can of B4 shortly before your night begins, you’re fortifying your body with the electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals to protect against alcohol’s crash course through your system. Filled to the brim with an army of B Vitamins, glutathione and milk thistle, you’ll also have the metabolic energy to enjoy the night just as much as the morning after. B4 will serve as the official sponsor of the ABL Annual Meeting Attendee Breakfast on Monday, March 12th.


Founded in 1870 by George Garvin Brown, Brown-Forman is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, to sells its brands in countries around the world.  With more than 25 brands in its portfolio of wine and spirits, including such recognizable labels as Jack Daniels, Woodford Reserve, Herradura, Finlandia, Korbel and Sonoma-Cutrer, Brown-Forman employs more than 4,600 people worldwide with 1,300 located in Louisville, Kentucky. Brown-Forman will serve as the official sponsor of the ABL Retailer of the Year Reception on Monday, March 12th.


MillerCoors, the second-largest beer company in the U.S., is responsible for nearly 30% of beer sales in the country annually. A wholly owned subsidiary of Molson Coors, MillerCoors produces Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Leinenkugel’s, Crispin Hard Cider Company, Saint Archer Brewing Company, Hop Valley Brewing Company, Hamms and Blue Moon. MillerCoors will serve as the official sponsor of the ABL Annual Meeting Luncheon on Monday, March 12th.

National Association of Beverage Importers

Representing the interests of beer, wine and spirits importers at the state and federal levels, the National Association of Beverage Importers (NABI) is a national trade association whose mission is to help its importer members operate their businesses more efficiently and profitably by providing timely information, aggressive representation, and thoughtful advice on technical and political matters. NABI works on matters such as excise taxes; warning labels; responsible consumption policy and other health and safety issues; and in gaining access to foreign markets. NABI will serve as the official sponsor of the ABL Annual Meeting Opening Night Welcome Reception on Sunday, March 11th.

The Presidents’ Forum of the Distilled Spirits Industry

The Presidents’ Forum of the Distilled Spirits Industry (The Presidents’ Forum) is a group of leading companies with common interests in manufacturing, importing, and marketing distilled spirits products in the United States and around the world. The member companies represent about 55% of all distilled spirits sales in the United States.  The Presidents’ Forum brings its member companies together to share collective experiences and capabilities to address common issues; provides self-policing guidelines for appropriate and responsible advertising and promotion of spirits products; and works and coordinates with other beverage alcohol trade associations to ensure our perspective is heard across the industry. The Presidents’ Forum will serve as the official sponsor of the ABL Board of Directors Breakfast on Sunday, March 11th.

ABL also thanks the following companies for their sponsorship of the annual ABL Honors Gala, being held Monday, March 12th, and featuring the following brands:

Bayou Rum

Bushmill’s Red Bush Irish Whiskey

Deep Eddy Vodka

Don Q Gran Anejo

Koskenkorva Vodka

Samson & Surrey

Southern Comfort

Tito’s Handmade Vodka

BOOK TODAY: The room block for the 2018 ABL Annual Meeting at Harrah’s New Orleans Hotel & Casino is filling fast and is scheduled to close on Friday, February 9.  Please note that room availability at the reduced ABL cost of $229.00 + $14.99 daily resort fee (Fri-Sat) and $179.00 + $14.99 daily resort fee (Sun-Tues) is on a first-come, first-served basis. Once the room block is filled, attendees will be responsible for securing their own accommodation outside of the ABL room block. As such, we encourage you to reach out to your members and remind them to book now!

Registration for the annual meeting is currently available online for $299 and includes access to all general sessions and hospitality-related events. Click here to view 2018 ABL Annual Meeting schedule of events. For more information on ABL or the annual meeting, please visit www.ablusa.org.


American Beverage Licensees is the preeminent national trade association for beverage alcohol retailers. Direct retail beverage alcohol sales in the United States generate as many as 1.94 million well-paying jobs. ABL’s thousands of on-premise and off-premise licensee members are independent and often family-owned establishments.  The beverage retailing industry pays over $25.3 billion in federal taxes and $18.36 billion in state and local taxes. To learn more about ABL, visit www.ablusa.org.