PACKAGE LIQUOR STORE MONTH / NOVEMBER 2026
Primary identity: bottle trio. Use on the campaign webpage, general campaign announcements, posters, and economic graphics.
Alternate: shopping bag. Used on gift and Small Business Saturday graphics.
Alternate: typography. Used on the email banner and appreciation graphics.
All three supplied logos are included unchanged. Their backgrounds are part of the supplied artwork; do not assume transparent cutouts. Logo images are raster PNGs; the surrounding SVG layouts reference the supplied raster logos and editable vector text/shapes. These are not newly traced vector logos.
Palette: navy #1F355E; burnt orange #C74D14; olive #6C7130; mustard #D5A137; warm white #FFFEF5. These layout colors coordinate with the supplied artwork.
Typeface: DejaVu Sans for exported layouts; Arial/Helvetica for web. Strong left alignment, clear hierarchy, generous space.
The slogan remains campaign copy outside the logos: Local Stores. Local Trust. No tagline has been added inside the supplied logo artwork.
33 social graphics: eleven themes matching the consolidated Affiliate Materials document, each in 1080x1080 square, 1080x1350 portrait, and 1080x1920 Story formats. Story text is inset from top and bottom app controls.
Use the supplied Word document for platform-specific captions. The approved campaign wording is reflected in this document.
Posters: letter 8.5x11 inches; primary campaign poster also in 11x17. Print at actual size, with no automatic cropping. Source logos are raster; avoid further enlargement.
Economic figures cover the U.S. off-premise alcohol retail sector. Total measures include supplier and induced activity. Rounded total jobs are 1.06 million (622,304 + 172,295 + 262,268 = 1,056,867).
Customize with truthful local details. The customizer works entirely in the browser and exports PNGs.
