Over the course of two decades, America's Beer, Wine and Spirits Retailers have worked hand in hand with safety advocates to reduce the very real problem of drunk driving. Responsible adults now know that if they cannot drive safely—for any reason—they should not get behind the wheel.
But some anti-alcohol activists are seeking increasingly harsh restrictions on social drinkers. This can be evidenced in the transition from the common sense "Don't drive drunk" message to the similar-sounding but entirely different "Don't drink and drive" slogan.
The American Beverage Licensees is correcting this prohibitive message with a more appropriate message: Drink Responsibly. Drive Responsibly. This message recognizes the millions of Americans who responsibly consume adult beverages at a restaurant, a tavern, or a friend's house before safely driving home—and encourages everyone to drink responsibly and drive responsibly. ABL has recently extended its message of responsibilty by distributing Drink Responsibly. Drive Responsibly. decals to each and every ABL member. Look for the message the next time you stop in at you favorite local watering hole or pick up a bottle of wine at your neighborhood wine and spirits shop.
Join us in our campaign against drunk driving and in support of Americans who drink responsibly and drive responsibly by incorporating this message and logo into your promotional materials. Please visit www.ABLstore.com to find out about Drink Responsibly. Drive Responsibly merchandise and Click Here for more promotional information.
